RELEASE DATE
7-27-2012

RUN TIME
98 min

MPAA RATING
(Not Rated)

GENRE
Documentary

STARRING
Judy Brady, Barbara A. Brenner, Nancy G. Brinker, James Brophy, PhD, Janet Collins

DIRECTOR(S)
Léa Pool

PRODUCER(S)
Ravida Din

WRITER(S)
Patricia Kearns, Léa Pool

DISTRIBUTOR
First Run Features

SYNOPSIS

The ubiquitous pink ribbons of breast cancer philanthropy and the hand-in-hand marketing of brands and products associated with it permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer, more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns - the cause or the company?